Marketing Senior Manager (New Product Development)


Marketing Senior Manager (New Product Development) (m/w/d) – GenMed



Represent Germany as Archetype Country at the IBPT (Insights & Brand Planning Team) by providing input and insights into the local

commercial environment to inform and develop the product strategy.

Provides in depth local marketing insights on:

  • Current and future treatment landscape including competitive assessment
  • Patient flow and journey
  • quantification of patient segments and patients enter the health system and are managed through the system
  • Target product profile (TPP) required to differentiate the product at launch and drive physician and patient adoption, product positioning
  • Physician segments from a behavioral, attitudinal perspective (physician profiles)
  • Market share forecast and drivers and barriers
  • Requirements into disease state education (DSE)
  • Target patient groups at launch and the behavioral objectives for each patient segments
  • Stock keeping units (SKUs) required to support adoption, differentiation at launch and for the life cycle management of the product

Reporting line: Director Business Unit Marketing Bone with a dotted line reporting to the Global Team


  • Bachelor’s degree or equivalent combination of education and experience, Master or other advanced degree preferred
  • Professional with minimum of 4 years of experience in pharmaceutical industry, preferably in the broader marketing field or proven industry collaboration in academia
  • Deep understanding of pharmaceutical product development, product lifecycle and commercialization process with advanced understanding of other functions; including Clinical Operations, Regulatory, Medical Affairs and Value Access and Policy
  • Thorough understanding of market research (qualitative, quantitative) to generate insights
  • Planning and Forecasting including long range plans
  • Experienced marketer preferably with previous experience in product launch
  • Ability to review clinical and health economic literature, including disease state information, clinical trial design and results, and pharmacoeconomic studies in order to understand implication for product position
  • Experience in the field of cardiology, inflammation, neuroscience is preferred
  • Fluency in German and English, both in oral and written communication
  • Computer Skills (MS Office programs)
  • Flexibility and willingness to travel

Contact: Phyllis Kiefer (Human Resources); +49 (0)89 149096-1164

Thousand Oaks, CA

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